You might have used a handful of marketing strategies in your market to a great deal of success. The success may have been in the form of solid leads and sales. However, what worked in your existing market may not necessarily carry over on to the new one. You need to devise new lead generation strategies that’s based on the habits and sensibilities of the new market. Your approach has to match the interests and needs of prospects in the new market.
In this article, we will look at a couple of things new businesses can do to drive successful lead generation in new markets.
Identify the Market
The key to a successful expansion is to identify the right market to enter. That market can be chosen based on demography, industry, and geography. It should be a market where there is a demand for the solution that you’re offering. Once the market is identified, it is time to build a profile that tailors your solution to that market. The more you understand the buyer, the more effectively you’ll be able to communicate.
Get Locals on Board
One of the best ways to ensure that you’re speaking the language of your target audience is to hire local people. Local copywriters, marketing and sales people are what you need to ensure that the message you’re sending is received and replied to. For instance, if you’re running a lead generation campaign, local employees will be able to figure out how to tailor the campaign for maximum effect. They will also know what type of marketing and sales speak is contrary to local customs.
The other important thing to keep in mind is that unlike your existing market this new market may have a separate set of variables. When you bring local people from that industry onboard, you’re buying insight into that market which is useful for hitting the road running and generating leads.
Local Language and Custom knowledge
The best way to generate leads in a new market is to speak the language. Make sure all your marketing and sales material is in the local language. However, if you’re in a market where English is spoken as a second language, it is possible to get away with using English as your marketing medium. That said the local language will still yield better results. So, having translators onboard that understand sales and marketing and ideally, your niche would be very helpful.
Identify What the Market Desires
People in each market are different even if they desire the same product. For instance, Americans may prefer to buy and use an iPhone because everyone they know has one and Facetime calls are easy. However, in India, it may be a status symbol because only a handful of people can afford it. So, Facetime isn’t a selling point.
Once you’re able to identify what the market desires, that will help you drive leads faster. Again this boils down to having local talent on-board who can help with determining what strategy works best.