Prioritizing International Markets, Market Entry and Review
Our primary market research services that support your global expansion are as follows:
Which international markets should we prioritize first?
- A methodical approach to choosing your target markets
- How to assess the size of the opportunity in the community
How can we support market entry and ensure a successful launch?
- End-to-end research and consulting is our primary service
- Ensuring a strategic entrance into the chosen market
- Support for making decisions about whether and how to launch successfully
Market analysis: How can we make the most of what we have?
- More rapid and focused market research
- Ideal for strategically adjusting an existing market position (e.g., as a foundation for renegotiating distribution/partner arrangements, focusing on new customer segments, etc.)
Competitive marketing and advertising advice
- Intelligence about rivals and strategies for making a good response
- Finding effective promotional tactics and local market best practices
Tools and methods used in global market research
To address your inquiries about entering global markets, we have a variety of specialized global market research tools and techniques.
Among them are:
- Prioritizing export markets in a structured way
- Intensive desk research using a variety of published and pay-per-view sources
- Research conducted with industry experts who are actually in the country being studied
Applied global market research techniques are:
- In-depth interviews conducted over the phone, online, and in person
- Focus groups
- Online panels
- Competitor audits
- Social media and online networks to find qualified witnesses in a particular field
- Theme and content analysis
- Industry forums
- On-the-spot analysis at relevant industry events
- Variety of reporting formats to meet your management team’s needs
We also provide direction on other export-related issues, such as relocation, logistics, local suppliers, culture, language, website hosting and design, etc. For a comprehensive quote, please contact us here.