Markets

markets

Prioritizing international markets, market entry and review

Our core market research services that help your international expansion are:

Prioritising international markets – which should we tackle first?

  • A rational structure for selecting target markets
  • How to size the opportunity in the local market

Market entry support – how do we ensure a successful launch?

  • Our core service, end-to-end research and consultancy
  • Guarantees a strategic entry to the selected market
  • Decision support on whether and how to launch successfully

Market review – How do we improve what we have got?

  • Quicker, smaller market investigation
  • Ideal for tactical adjustment to an existing market presence (e.g. basis for renegotiating distribution/partner arrangements, targeting new customer segments etc)

Competitive marketing and promotional guidance

  • Competitor intelligence and how to respond effectively
  • Uncovering successful promotional strategies/best practice in the local market

Global market research tools and procedures

We have a range of specific global market research tools and procedures designed to answer your questions about expanding into international markets.

They include:

  • Structured prioritisation of export markets
  • Focused desk research using a wide range of published and pay-per-view sources
  • Research using sector specialists who are actually in the country we are researching

Global market research methodologies we apply:

  • Telephone, online and face-to-face in-depth interviews
  • Focus groups
  • Online panels
  • Competitor audits
  • Social media/online networks to identify expert witnesses in a given sector
  • Theme and content analysis
  • Industry forums
  • On-the-spot research at relevant industry events
  • A range of reporting formats to suit the needs of your management team

We also offer guidance for other export related matters: relocation, logistics, local providers, culture, language, etc… Contact us here for a detailed quote.

Enter Foreign Markets Successfully – Contact our Teams Now!