Expanding European Sales for a UK Machining Maintenance Products Manufacturer
A UK manufacturer specializing in machining maintenance products sought to expand its presence across Europe.
Their goal was to secure meetings with Heads of Production and senior operations executives within manufacturing companies while coordinating efforts with their existing French and Swiss teams.
The challenge was aligning outreach efforts across multiple countries while maintaining a consistent flow of qualified opportunities. They also needed to ensure that messaging resonated with diverse cultural and operational contexts across Europe.
The client required a partner capable of managing complex scheduling and follow-ups across different time zones. In addition, they wanted measurable results and actionable insights to continuously refine the outreach strategy.
Our Approach
Ya-Hub LeadGen implemented a senior-led, multichannel outbound strategy designed to generate predictable results.
We developed localized campaigns for each target region, crafted sector-specific messaging, and combined LinkedIn networking with strategic cold calls and personalized email sequences.
The client benefited from our weekly performance reports and full transparency through our proprietary CRM and softphone tools.
Results
The campaign consistently delivered 11 qualified CxO-level meetings per month, with an impressive 70% conversion rate into next-step business discussions.
Among the most significant outcomes was a high-value tender opportunity spanning multiple European countries, directly initiated by our outreach. This deal has since evolved into a strategic supply contract with long-term growth potential.
Impact
The client successfully expanded its market reach, streamlined collaboration across regional teams, and established a repeatable sales development engine without increasing its internal headcount.
Want similar results for your company?
Partner with Ya-Hub LeadGen for senior-led lead generation and investor outreach that drives real pipeline, real meetings, and real growth. Contact us at leadgen@ya-hub.com to request a free consultation and a tailored proposal.